The Coaches Eye
The Coaches Eye
Investor Access
Confidential 2026
Insight Performance

The First System That
Understands a Swing.

Not metrics. Not models. Real coaching insight instantly. Any hitter. Any angle. Anywhere.

$1MRaise
$19MPre-Money
Baseball & SoftballPrimary Market
Confidential 2026
👁
The Coaches Eye
01 / Problem
The Problem

Swing Diagnosis Is Slow, Inconsistent, and Limited by Access.

The problem is not data. It is interpretation. Most players never receive high-level diagnosis, and the advice they do get is often generic and not tailored to the hitter.

👁‍🗨️
Feedback Depends on the Coach
Every hitter's development is bottlenecked by the quality of whoever is watching. Great coaching is rare, inconsistent, and expensive to access.
Coach dependent
💬
Most Players Never Get High-Level Diagnosis
"Keep your eye on the ball" is the most common instruction given to struggling hitters. It addresses zero root causes and creates false confidence.
Generic advice
💸
Elite Analysis Is Out of Reach
Pro-level swing diagnosis costs $500 to $2,000 per session. The gap between what elite athletes receive and what everyone else gets is enormous.
$1,200/session
⏱️
Advice Is Generic, Not Tailored
Even when coaches review video, the feedback is interpretive and subjective. Without understanding cause and effect, coaches can only describe what they saw, not diagnose what went wrong.
No root cause
👁
The Coaches Eye
02 / Solution
The Solution

We Built the First System That Diagnoses Swings Like a Coach.

Not what happened, but why it happened. We identify cause and effect relationships, surface patterns unique to each hitter, and deliver decisions instantly.

01
Identifies Key Moments in the Swing
We don't just see what happened on the surface. We pinpoint the exact moments in the swing sequence that determined the outcome and explain what it means in plain language any coach or athlete can act on immediately.
02
Understands Cause and Effect
Actionable, specific, immediate. The hitter gets exactly what to change, a targeted adjustment tied directly to the pattern that caused the issue.
03
Surfaces Patterns Unique to Each Hitter
Every diagnosis maps to a curated drill that trains the identified deficiency. Progress is tracked over time across every rep, building a full developmental picture.
How it flows
📹 Upload swing video
🤖 AI reads swing sequence and timing
🎯 Cause and effect identified
⚡ Coaching decision delivered instantly
💪 Drill prescribed and tracked
Upload to insight: under 60 seconds
👁
The Coaches Eye
03 / Technology
The Technology

We've Unlocked a New Layer of Analysis: Reasoning.

No hardware. No special cameras. Any coach with a smartphone can access a layer of understanding that used to require years of elite coaching experience.

01
📱
Capture
Record a standard swing video from any angle using any smartphone. No special setup, no hardware. We account for angle and context in the analysis.
Any device. Any angle. Any field. Upload and we handle the rest.
02
🧬
Analyze
Our system processes every frame of the swing, understanding swing events in context and connecting movements to outcomes. The result goes beyond what any human eye can track at full speed.
Full sequence. Frame-by-frame understanding. Insight that no eye can replicate at full speed.
03
🎯
Diagnose
The system reasons across swing patterns to identify cause and effect, not what it looked like, but what actually produced the outcome. It learns patterns across hitters to sharpen every diagnosis.
Cause and effect. Not symptom treatment. The difference that changes how athletes develop.
04
🏋
Prescribe
Generates a specific coaching decision the hitter can implement immediately, plus a targeted drill to train the corrected pattern long-term. From measurement to understanding.
Immediate action. What to change now, and how to cement it.
👁
The Coaches Eye
04 / Product Demo
See It In Action

Watch the AI Work.

From raw swing video to root cause diagnosis and drill prescription, in under 60 seconds.

▶
Click to Play Demo
Coach's Eye in Action
Video URL
🎬
Video UploadStandard smartphone footage, no special equipment
🤖
AI AnalysisFrame-by-frame swing data extraction in real time
🎯
Root CausePlain-language diagnosis, not just data
💪
Drill PrescribedTargeted correction mapped to the exact deficiency
👁
The Coaches Eye
05 / Market
Market Opportunity

A Massive Market Still Playing Catch-Up.

Every hitter needs feedback. Very few get great feedback. The $8B+ market growing at 22% per year (Compound Annual Growth Rate) barely touches the 35M amateur players who need it most. We unlock elite coaching at scale.

35M+
Active Baseball & Softball PlayersIn the US alone. Youth, high school, college, and amateur adult, virtually none have access to pro-grade swing analysis.
$8.4B
Sports Analytics Market (2024)Growing at 22% per year through 2030. Player development and performance tech is the fastest-growing segment.
$2.1B
Serviceable Addressable MarketIndividual athlete subscriptions + institutional licenses across baseball and softball in North America.
Addressable users by segment
Individual athletes
22M
Travel teams
8M
High school
3.5M
College / Pro
1.5M
Our initial focus
Individual athletes + travel teams = 88% of the addressable market with highest willingness to pay.
👁
The Coaches Eye
06 / Product
The Product

Not a Tracker. A Thinking Coach.

Every competitor gives athletes numbers. We are the only platform that delivers coaching decisions, what it means, why it happened, and exactly what to do next.

🎬
AI Swing Analysis
Upload any standard video and the system reads the full swing sequence, identifying the key moments, timing patterns, and cause-and-effect relationships that determine outcome. No sensors. No special hardware.
Core Engine
🤖
Root Cause Diagnosis
The system doesn't describe what happened. It identifies the underlying cause, the actual reason for the popup, groundout, or missed timing. Late launch causing weak contact. Stride timing disrupting sequence. Hands working against the lower half.
Key Differentiator
⚡
Actionable Adjustments
Specific, actionable coaching decisions tied directly to the pattern that caused the issue. The system doesn't measure positions, it identifies patterns that impact performance and tells you what to do about them.
Real-Time
🏋
Personalized Drill Library
Every diagnosis maps to targeted drills that directly address the identified pattern. Progress tracked across sessions, creating a full developmental record unique to each hitter.
Progress Tracking
👁
The Coaches Eye
07 / Traction
Traction & Validation

The Pros Are Already Watching.

Built, deployed, and generating early revenue, with inbound interest from multiple MLB organizations before we have even initiated enterprise sales.

Multiple MLB Teams Have Expressed Active Interest.
Before any formal sales motion, professional teams and elite development organizations in the private training world have sought out Coach's Eye after seeing what the platform does to athlete outcomes. The market is pulling. We haven't had to push.
💰
Early Revenue Generated
Paying users validating the value proposition before any formal marketing spend.
👥
Active User Base
Athletes and coaches using the platform organically, driving word-of-mouth in a community that trusts peer recommendations above all else.
🏆
Advisory Board
Advisors embedded inside private training facilities, development academies, and elite coaching programs, providing domain expertise and direct market access.
“
This is the tool we've been waiting for. Every development coach wants objective, immediate feedback. What Coach's Eye does used to take a $50K setup and a biomechanics PhD.
Elite Development Coach, Private Training Organization
Name withheld per NDA discussion
This is a scale raise, not a build raise. Product is live and generating revenue.
Why This Stage Matters
The hardest part is done. Working AI, paying users, MLB-level validation. This raise accelerates distribution, not development.
👁
The Coaches Eye
08 / Business Model
Business Model

Two Revenue Streams. One Compounding Moat.

A direct-to-athlete subscription generates recurring revenue at scale while institutional licensing captures high-value, sticky enterprise contracts.

Consumer SaaS
Athlete & Team Plans
$29/ mo per athlete
✓Unlimited swing analysis
✓Root cause + adjustment reports
✓Personalized drill library
✓Progress tracking over time
✓Coach dashboard (team plans)
Sold to: Individual athletes, parents, travel teams, private coaches
Institutional License
School & Org Plans
$499/ mo per program
✓Everything in Athlete plans
✓Unlimited roster size
✓Admin & coaching staff access
✓Comparative player analytics
✓API integration (pro teams)
✓White-label available
Sold to: High school programs, colleges, private training organizations
$348
Avg Annual LTV (Athlete)
$5,988
Avg Annual LTV (Institution)
75%+
Est. Gross Margin
👁
The Coaches Eye
09 / Go-to-Market
Go-to-Market Strategy

Grass-Roots First. Upmarket Fast.

We start where trust lives with athletes on the field, then we follow the conversation upward as results prove value at every level.

Acquisition Funnel
1
Individual Athletes & Parents
Direct social + community channels. Travel ball forums, Instagram/TikTok. Low CAC, fast conversion, word-of-mouth flywheel.
2
Travel Teams & Private Coaches
One converted coach = 8 to 20 athlete subscriptions. Team license upsell creates an instant LTV multiplier.
3
High School Programs
Institutional licensing. Athletic directors respond to player development outcome data. Booster network partnerships.
4
College & Professional Organizations
Inbound already occurring with MLB teams. Enterprise contracts become the high-value anchor of the revenue stack.
Year 1 Target
2,500 athletes
Individual subscriber goal in first 12 months
Expansion Revenue
50 institutions
High school & college programs in year 1 license pipeline
The Network Effect
Every athlete who shows up with Coach's Eye data creates a conversation. Every coach who sees it becomes a potential customer.
Use of Raise (Marketing)
Paid social targeting baseball parents, content seeding via coaches, sponsorship of national showcase events.
👁
The Coaches Eye
10 / Competition
Competitive Landscape

They Analyze Swings. We Diagnose Hitters.

The industry is solving the wrong problem. Every competitor measures movement, compares hitters to ideal models, and outputs numbers instead of decisions. They analyze swings. They don't diagnose hitters. That is the gap we fill.

Platform
Video AI
Root Cause
Actionable Adj.
Drill Rx
The Coaches EyeUs
✓
✓
✓
✓
Mustard
✓
✕
Limited
✕
Rapsodo
✓
✕
✕
✕
Blast Motion
✕
✕
✕
✕
Human Coach
Eye only
Varies
✓
✓
🚀
They Fit Hitters Into a Model. We Understand Them. Others compare to averages and output degrees and angles. We interpret swing sequence and timing, adapt to each hitter's pattern, and deliver coaching decisions instantly.
🤖
A great coach doesn't measure your swing. They recognize patterns and make decisions. That's what we've built. Mustard shows what happened. We explain why and tell you what to do. That's not a feature difference. It is a category difference.
👁
The Coaches Eye
11 / Team
The Team

The Founder Who Lives in Both Worlds.

Building a product like this requires someone who speaks the language of the dugout and the data center. Dakota Sill is one of the rare few.

DS
Dakota Sill
Founder and CEO, Insight Performance
Dakota bridges a gap that most sports tech companies never cross. As an AI engineer, he understands how to build systems that reason and make decisions at a technical level. As a development coach, he knows what hitters and coaches actually need, not what technologists assume they need.

That combination is why Coach's Eye doesn't feel like software built for baseball. It feels like a coach who happens to have AI in their pocket. Dakota identified the market gap from the inside: watching talented athletes plateau because their coaching lacked the ability to diagnose patterns and make real decisions.
AI EngineeringDevelopment CoachingProduct EngineeringPattern Recognition
Advisory Board
Steve Hill
Former Pro Player (SF Giants), NCAA D1 Athlete, Development Coach
● Former SF Giants player & 20+ years coaching hitters at the highest level
● Drove 185% revenue growth ($2M to $5.7M) in a single year
● Built and scaled his own business from the ground up, operator DNA
Collier Buttgen
Founder and CEO, Facility Coach
● Built and scaled Facility Coach, a platform serving 150+ private training and development businesses
● His customer base is our customer base, collectively reaching 14,000+ athletes
● Deep operator knowledge of how facilities buy, adopt, and scale new tools
Advisory Board
Collier Buttgen is already embedded inside our customer base through Facility Coach, giving us direct access to 150+ private training and development businesses serving 14,000+ athletes. Steve Hill brings the operational credibility to drive adoption inside facilities, academies, and programs. He understands how decisions get made on the field and has the track record to back it up.
Hiring With This Raise
GTM lead, second AI engineer, and a partnerships manager. Team of 4 within 6 months of close.
👁
The Coaches Eye
12 / Financials
Financial Projections

A Clear Path to $5M+ ARR.

Conservative growth driven by athlete subscriptions as the base, with institutional licensing as the high-multiple accelerant.

Projected ARR Growth
3-Year Target: $5.8M ARR
Yr 1
Foundation2,500 athletes, 50 institutions
$620K
Yr 2
Scale12K athletes, 250 institutions
$2.4M
Yr 3
Dominance40K athletes, 750 orgs + MLB
$5.8M
Key Model Assumptions
Athlete plan$29/mo
Institution license$499/mo
Avg athlete LTV12 months
Monthly churn<5%
Gross margin>75%
CAC payback<6 months
👁
The Coaches Eye
13 / The Ask
Investment Opportunity

Join Us in Changing
How Hitters Develop.

The product is built. The market is validated. MLB is paying attention. We are raising to scale distribution, not to prove the concept.

$1M
Seed Round
Pre-Money Valuation$19,000,000
Equity Offered5% for $1,000,000
Runway24+ months
Post-Money Implied$20,000,000
40%
Go-to-Market & Growth
30%
Product & AI Dev
20%
Team Hiring
10%
Partnerships & Ops
Dakota Sill, Founder, Insight Performance
dakota@insightperformance.com | Available for calls this week